I spent a while this weekend in The Secret World (surprising, I know), which is currently having a one-month-iversary free play celebration weekend. That meant that the chat channels in the first few zones were full of people trying out the game, and most seemed very positive about it. That said, there were a surprising range of sentiments about the costs of subscribing.
The most common refrain I heard was “I won’t bother subscribing, I’ll just wait til it goes free-to-play” (often with the addendum “because Funcom games always do”). That was closely followed by “the lifetime access pack isn’t worth it, it’ll be free-to-play soon”.
Given that a Grandmaster Pack (which bestows the lifetime sub) costs the equivalent of 13.3 months’ subscription, that’s a gamble that TSW will go fully free-to-play in a year or less and it’s assuming that the free-to-play mode won’t lock you out of content you’d otherwise want to do.
Now, different games have different free-to-play limitations. SWTOR, for instance, will allow you to complete the entirety of the quest content, and will just restrict the number of instances, PvP warzones and space missions you can do every week (and restrict you from raiding). LotRO, on the other hand, only opens some questing areas to free-to-play users; if you want to progress further, or explore more widely, you need to unlock regional quest packs with microtransactions in their store. (As well as a range of other restrictions.) Many games restrict free-to-play players to more vanilla classes and races, leaving the interesting and exotic stuff for the subscribers. And almost every F2P game restricts your character slots, bag space, bank balance and/or concurrent auctions/sales if you’re not a paying subscriber. For comparison, check out the free-to-play models offered by SWTOR, LotRO, EverQuest 2, DC Universe Online, City of Heroes, Age of Conan and Star Trek Online.
So “waiting for F2P” is a gamble that it is coming sooner rather than later, and that its implementation won’t be so restrictive that you’ll feel the need to pay anyway. Remember, the whole point of F2P is to lure you into paying, and one way devs do that is by restricting what you can do as a free player. Which is fair enough — they’re not a charity, after all. In most MMOs, if you’re a non-subscribing player, buying access to all the features of a subscription costs as much as months of subscribing.
Now, if your gaming time is already full and you just can’t see you’d get value for money out of yet another MMO sub, or your budget is creaking and you can’t afford it, that’s another matter (and waiting for F2P seems an entirely sensible choice). And F2P modes work well for people who get very little regular gaming time — you’re not wasting subscription time and you can still get months of entertainment out of the limited content they offer for free. But if you’ve got the money and you’ve got the time – and you like the game – why not pay for it? Waiting for a free-to-play implementation that may never come seems like false economy to me.