Tag Archives: aoc

F2P: SWTOR, you’re doing it wrong

Inspired by the recent discussion of SWTOR’s move to free-to-play in the blogosphere, I went looking at F2P offerings from other MMORPGs. While implementing F2P is often a good move for an MMO’s revenue, I think Bioware have got the wrong end of the stick with SWTOR’s model, and I’m honestly concerned that it’s going to do more harm than good to the longevity of the game.

(I’m not actually obsessed with F2P MMORPGs, contrary to the recent spate of posts. It’s just a hot topic right now, and there are a lot of interesting discussions happening thanks to SWTOR’s recent announcement.)

If you look at the different games with F2P options (shown in the table below, or neatly formatted on a standalone page), you’ll see a lot of similarities. Almost all games restrict your character creation options, for instance, usually in terms of access to classes and number of character slots. We’ve got no information about SWTOR’s plans in that arena, but there’s been no mention of such limitations yet. And most restrict at least some of their levelling content (which is the meat and potatoes of what a game has to offer to all except the most involved players), yet SWTOR has promised to give all theirs away for free.

Free-to-play, as a concept, exists to get money from customers who aren’t willing to commit to a subscription. A good implementation of F2P will encourage non-subscribers to give you their money. A bad implementation will encourage current subscribers to stop giving you their money. If current subscribers are looking at your upcoming F2P and deciding they can afford to unsubscribe, it rather suggests that you’re giving away the wrong stuff for free. And I’ve heard a lot more people saying they’ll go from subscription to F2P than the other direction.

SWTOR’s publicity and advertising all focused around its impressive quest content, story and character development, and fully-voiced-and-animated NPC dialogues. And yet Bioware has decided that that’s the stuff they’re going to give away for free, while restricting the raiding and PvP endgames (which are, let’s be honest, the parts of the game that are most interchangeable with other MMOs) to those who pay up.

Unless Bioware plans to implement extremely stringent limits on the number of characters a free account can have, 1 I don’t see this ending well for their balance sheet.

Other thoughts from the blogosphere on the same issue:

Financial analysts, on the other hand, seem to think this change could make SWTOR more popular than WoW. Good luck with that.

Follow the link for the full table of F2P comparisons.

  1. Which will be seen as a bait and switch as any mention of it has been omitted so far, and will thus provoke a lot of unnecessary hostility

The false economy of Free-to-Play

I spent a while this weekend in The Secret World (surprising, I know), which is currently having a one-month-iversary free play celebration weekend. That meant that the chat channels in the first few zones were full of people trying out the game, and most seemed very positive about it. That said, there were a surprising range of sentiments about the costs of subscribing.

Image credit: Twid @ Wikimedia, licensed under CC-BY-SA

The most common refrain I heard was “I won’t bother subscribing, I’ll just wait til it goes free-to-play” (often with the addendum “because Funcom games always do”). That was closely followed by “the lifetime access pack isn’t worth it, it’ll be free-to-play soon”.

Given that a Grandmaster Pack (which bestows the lifetime sub) costs the equivalent of 13.3 months’ subscription, that’s a gamble that TSW will go fully free-to-play in a year or less 1 and it’s assuming that the free-to-play mode won’t lock you out of content you’d otherwise want to do.

Now, different games have different free-to-play limitations. SWTOR, for instance, will allow you to complete the entirety of the quest content, and will just restrict the number of instances, PvP warzones and space missions you can do every week (and restrict you from raiding). 2 LotRO, on the other hand, only opens some questing areas to free-to-play users; if you want to progress further, or explore more widely, you need to unlock regional quest packs with microtransactions in their store. (As well as a range of other restrictions.) Many games restrict free-to-play players to more vanilla classes and races, leaving the interesting and exotic stuff for the subscribers. And almost every F2P game restricts your character slots, bag space, bank balance and/or concurrent auctions/sales if you’re not a paying subscriber. For comparison, check out the free-to-play models offered by SWTOR, LotRO, EverQuest 2, DC Universe Online, City of Heroes, Age of Conan and Star Trek Online.

So “waiting for F2P” is a gamble that it is coming sooner rather than later, and that its implementation won’t be so restrictive that you’ll feel the need to pay anyway. Remember, the whole point of F2P is to lure you into paying, and one way devs do that is by restricting what you can do as a free player. Which is fair enough — they’re not a charity, after all. In most MMOs, if you’re a non-subscribing player, buying access to all the features of a subscription costs as much as months of subscribing.

Now, if your gaming time is already full and you just can’t see you’d get value for money out of yet another MMO sub, or your budget is creaking and you can’t afford it, that’s another matter (and waiting for F2P seems an entirely sensible choice). And F2P modes work well for people who get very little regular gaming time — you’re not wasting subscription time and you can still get months of entertainment out of the limited content they offer for free. But if you’ve got the money and you’ve got the time – and you like the game – why not pay for it? Waiting for a free-to-play implementation that may never come seems like false economy to me.

  1. And for comparison’s sake, Funcom’s other two MMORPGs both took three years to offer a free-to-play option.
  2. Which is why I’m concerned about SWTOR’s implementation of F2P — there aren’t enough restrictions to encourage a free player to subscribe. I don’t think it’s going to do good things for their revenue.